Joint Publishing’s Bookfair

Joint Publishing Bookfair Pavilion Design Inspired by Minecraft | Modular Exhibition Booth Design Hong Kong

Blending literature, gaming, and sustainability in an immersive book fair experience

When Joint Publishing approached us to design their exhibition booth for the Hong Kong Book Fair, they had two unique requirements:

1. Feature over ten award-winning authors prominently in the booth
2. Integrate the concept and experience of Minecraft, the world-renowned sandbox video game where players build entire worlds from pixelated cubes
   

Our response was a fully modular booth design constructed entirely from identical cubic units, echoing the pixel-block style of Minecraft. These cubes were stacked and composed to form bookshelves, displays, and spatial zones that allowed flexible storytelling for each featured author. Visitors felt like they were stepping into a literary Minecraft world—playful, immersive, and structured.

Design Highlights

• Modular Cube System – Each unit was a uniform cube, stacked to create varied spatial experiences
• Pixel-Inspired Aesthetic – A visual homage to Minecraft using cubic geometry
• Author Showcases – Each display surface celebrated a different award-winning writer
• Sustainable Design – Post-fair, all cubes were recyclable and reusable within Joint Publishing’s retail stores to form new shelving or promotional displays
• Interactive Visual Language – Visitors were invited into a world where literature and gaming merged

Looking to design an immersive and modular exhibition booth for your brand or event?

Let’s create a flexible, reusable system that tells your story with impact and sustainability.

→ Get in Touch for Custom Booth & Exhibition Design