Nextwave Yachting Showroom

Location

The Pulse

Year

2021

Service

F&B/Retail

Category

Design & Build

Luxury Coastal Retail Experience for High-End Yachting Brand

An immersive luxury retail showroom design near the sea, tailored for premium yacht lifestyle branding.

Located at The Pulse in Repulse Bay, the Nextwave Yachting Showroom exemplifies elegant minimalism and immersive brand storytelling through interior design. Positioned near the coastline, this luxury retail space was conceived to reflect the rhythm of ocean waves, evoking the lifestyle and serenity of yacht cruising.

Coastal-Inspired Design for Yachting Brand Identity

The streamline shopfront design integrates light blue semi-transparent window stickers to mimic wave movement, drawing immediate attention while maintaining softness and fluidity. This gesture connects the brand identity directly to its environment—waterfront luxury.

Spatial Layout: Functionality Meets Experience

The interior is carefully divided into four zones:

  1. Showcase Zone – A wide-open entry welcomes visitors into a spacious exhibition space defined by a dark marble wall and light-washed ceiling panels, combining contrast and clarity. A large LED screen continuously plays promotional content, capturing the thrill of Nextwave’s on-water experience.
  2. Reception & Multi-Function Bar – A sleek, high bar counter serves as both a reception and flexible meeting spot, balancing hospitality and brand storytelling.
  3. Immersive Video Room – An experiential theatre with high-quality wall and floor projection, creating an emotional narrative that mirrors the ocean journey. Hidden within are material cabinets displaying a curated range of luxury wood and fabric finishes.
  4. Atmosphere & Luxury – The use of subtle lighting, thoughtful spatial planning, and premium materials conveys understated opulence and tranquility, key to the brand’s image.

Our Impact

The final design offers a premium showroom experience, reflecting Nextwave’s yachting excellence, and positioning the brand as a lifestyle leader. Visitors leave not just informed—but emotionally connected.


Let Us Elevate Your Brand Space

Transform your retail or lifestyle space into a powerful brand destination. Contact us to begin your luxury interior design journey today.

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